Associate Director, Consumer Marketing - Schizophrenia
Company: Disability Solutions
Location: Princeton
Posted on: May 7, 2024
Job Description:
Working with UsChallenging. Meaningful. Life-changing. Those
aren't words that are usually associated with a job. But working at
Bristol Myers Squibb is anything but usual. Here, uniquely
interesting work happens every day, in every department. From
optimizing a production line to the latest breakthroughs in cell
therapy, this is work that transforms the lives of patients, and
the careers of those who do it. You'll get the chance to grow and
thrive through opportunities uncommon in scale and scope, alongside
high-achieving teams rich in diversity. Take your career farther
than you thought possible.Bristol Myers Squibb recognizes the
importance of balance and flexibility in our work environment. We
offer a wide variety of competitive benefits, services and programs
that provide our employees with the resources to pursue their
goals, both at work and in their personal lives. Read more:
careers.bms.com/working-with-us .Bristol Myers Squibb has a rich
history in Neuroscience focused on developing innovative medicines
to help people living with Neurodegenerative and Neuromuscular
conditions. Bristol Myers Squibb currently markets a product in
Neurology and plans to re-enter the Psychiatry market with a focus
on patients suffering with schizophrenia. BMS is a global
biopharmaceutical company leading the way in medical innovation to
help patients live longer, better lives. Our purpose as a company
is to discover and develop therapies that will change the course of
human health. We value our passion for patients, quest for
innovation, and spirit of independence and love of challenge.Title:
Associate Director, Consumer Marketing - SchizophreniaPosition
Summary: We are seeking an experienced, passionate and
results-driven Associate Director of Consumer Marketing to help
support the consumer marketing efforts focused on schizophrenia.
The Associate Director will play a pivotal role in developing and
executing strategic marketing initiatives to raise awareness and
drive growth of a new treatment option in the schizophrenia
landscape. The Associate Director, Consumer Marketing reports
directly to the Director, Consumer Lead, Psychiatry. This role will
work closely with multiple cross-functional teams, support external
agency relationships to drive brand awareness and ensure seamless
and timely delivery of key brand priorities.Key Responsibilities-
include but are not limited to the following:
- Oversee the execution of (with key stakeholders) impactful,
integrated consumer messaging and creative assets and tactics
across various channels including TV, digital, print, website, CRM
and social media.
- In collaboration with Patient Access & Support Services (PASS)
team, develop programs to optimize product onboarding and
adherence.
- Develop strategic roadmaps and implement new use cases
involving new technological and operational capabilities delivered
in partnership with internal COEs
- Think innovatively regarding the application of new
technologies and solutions to help achieve goals and drive brand
growth
- Work with internal cross functional groups (HCP Marketing,
Public Relations/Corporate Communications, Legal, Regulatory,
Medical, Project Management, Review Committees, Patient Support and
Market Access)
- Collaborate with advocacy groups, patient organizations, and
healthcare professionals to foster partnerships and support
initiatives that empower patients and care partners to seek
appropriate treatment and support services.
- Partner with the sales force to ensure effective communication,
training, and messages are delivered and customer needs are being
met
- Manage inventory levels and distribution of promotional
materials
- Work with partners to report on KPIs and identify optimization
needs, as well as track performance on a regular basis
- Ensure compliance with all regulatory requirements, industry
guidelines, and ethical standards governing pharmaceutical
marketing practices, including FDA regulations and guidelines
related to schizophrenia treatment promotion.Qualifications &
Experience
- Bachelor's degree in marketing, Business Administration, or
related field required, MBA or advanced degree preferred.
- Minimum of 6 years of progressive experience in
biopharmaceutical marketing roles with a proven track record of
success in launching and commercializing pharmaceutical products
with a strong focus in consumer marketing tactical execution.
- Experience with developing, executing, and maintaining consumer
marketing campaigns across all channels (e.g., TV, Digital, Social,
Website, CRM)
- Effectively manages agency partners through the development of
branded online and offline material including print and digital
advertising collateral.
- Experience identifying key campaign metrics and utilizing KPIs
for continuous enhancement and future design/innovation.
- Deep understanding of mental health conditions, schizophrenia
trends and treatment landscape, the patient journey and what drives
consumer behavior, and how to reach and engage people living with
SMI
- A profound passion for addressing the unique needs and
challenges faced by individuals living with schizophrenia and their
care partners.
- Strong ability to translate insights into actionable marketing
strategies.
- Experience collaborating with cross-functional teams and
driving results in a matrixed organization.
- Excellent communication, presentation, and interpersonal
skills, with the ability to effectively influence and collaborate
with internal and external stakeholders.
- Strategic thinker with strong analytical skills and the ability
to analyze complex data sets, draw meaningful conclusions, and make
data-driven decisions.
- Experience working in a highly regulated environment with a
thorough understanding of FDA regulations and guidelines governing
pharmaceutical marketing.
- Proven ability to thrive in a fast-paced, dynamic environment
and effectively manage multiple priorities and projects
simultaneously while ensuring timelines are met and budgets are
managed
- Strong planning and organization skills, attention to detail,
execution, and follow-through
- Strong sense of urgency
- Psychiatry experience strongly preferred.
- U.S. launch experience strongly preferred.
- Willing to travel up to 25% If you come across a role that
intrigues you but doesn't perfectly line up with your resume, we
encourage you to apply anyway. You could be one step away from work
that will transform your life and career. Uniquely Interesting
Work, Life-changing CareersWith a single vision as inspiring as
Transforming patients' lives through science--- , every BMS
employee plays an integral role in work that goes far beyond
ordinary. Each of us is empowered to apply our individual talents
and unique perspectives in an inclusive culture, promoting
diversity in clinical trials, while our shared values of passion,
innovation, urgency, accountability, inclusion and integrity bring
out the highest potential of each of our colleagues.On-site
Protocol BMS has a diverse occupancy structure that determines
where an employee is required to conduct their work. This structure
includes site-essential, site-by-design, field-based and
remote-by-design jobs. The occupancy type that you are assigned is
determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned
facility. Site-by-design roles may be eligible for a hybrid work
model with at least 50% onsite at your assigned facility. For these
roles, onsite presence is considered an essential job function and
is critical to collaboration, innovation, productivity, and a
positive Company culture. For field-based and remote-by-design
roles the ability to physically travel to visit customers, patients
or business partners and to attend meetings on behalf of BMS as
directed is an essential job function. BMS is dedicated to ensuring
that people with disabilities can excel through a transparent
recruitment process, reasonable workplace
accommodations/adjustments and ongoing support in their roles.
Applicants can request a reasonable workplace
accommodation/adjustment prior to accepting a job offer. If you
require reasonable accommodations/adjustments in completing this
application, or in any part of the recruitment process, direct your
inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/
eeo -accessibility to access our complete Equal Employment
Opportunity statement. BMS cares about your well-being and the
well-being of our staff, customers, patients, and communities. As a
result, the Company strongly recommends that all employees be fully
vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest
and conviction records, pursuant to applicable laws in your
area.Any data processed in connection with role applications will
be treated in accordance with applicable data privacy policies and
regulations.
Keywords: Disability Solutions, Union , Associate Director, Consumer Marketing - Schizophrenia, Advertising , Princeton, New Jersey
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