E-Commerce Digital Marketing Specialist
Company: Tronex International
Location: Budd Lake
Posted on: May 3, 2024
Job Description:
We are seeking a highly motivated and experienced Digital
Marketing Strategist to join our dynamic team. The ideal candidate
will play a vital role in developing, implementing, and managing
digital marketing initiatives that bolster our company's presence
and drive significant outcomes in the digital realm. This position
calls for a creative thinker with a keen grasp of the digital
landscape and the ability to analyze and apply data insights to
enhance e-commerce marketing effectiveness. If you have a passion
for digital media and a track record for delivering results, we
would love to hear from you!Responsibilities:
- Further develop and implement a digital marketing strategy
- Create visual concepts for promotional activities, execute, and
optimize digital advertising campaigns across various
platforms
- Manage the digital marketing calendar
- Maintain the online presence and reputation of the company
- Oversee the creation and maintenance of social media
content
- Track digital marketing performance
- Create and update digital marketing reports
- Curate and optimize the online product catalog
- Coordinate with graphic design colleagues to ensure accurate
product branding, product information, imagery, and
descriptions
- Develop and implement competitive pricing strategies to
maximize sales and profitability
- Monitor market trends and competitor pricing to adjust
strategies accordingly
- Analyze campaign performance and adjust strategies to achieve
ROI goals
- Collaborate with senior leadership and colleagues on the
execution of social media strategies to increase brand visibility
and engagement
- Utilize analytics tools to track key performance indicators
(KPIs) and generate actionable insights
- Oversee the look and feel of the company website and generate
product sales via online channelsSkills, Knowledge, and Experience:
- Bachelor's degree in digital marketing or a related field
- Minimum of 3 years of experience as a Digital Marketing
Specialist or similar role
- Strong understanding of online marketplace dynamics and
trends
- Knowledge of digital advertising platforms (Google Ads, Amazon
Ads, Facebook Ads, etc.)
- Excellent understanding of UX, web design, customer flow and
web analysis
- Confidence in traffic analysis, reporting tools and
optimization
- Excellent analytical and problem-solving skills
- Highly developed attention to detail
- Effective verbal and written communication skills
- Ability to work in a fast-paced environmentThe position is
located full time on site in our Mount Olive, NJ
Headquarters.Tronex International, Inc. is an equal opportunity
employer.
Keywords: Tronex International, Union , E-Commerce Digital Marketing Specialist, Advertising , Budd Lake, New Jersey
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