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Director of Performance Marketing

Company: LifeStation
Location: Union
Posted on: June 17, 2022

Job Description:

Description:We are looking for a Director of Performance Marketing to join our rock-star marketing team at an exciting health technology company experiencing direct to consumer growth. This role will focus on driving customer acquisition across all digital channels - SEO, SEM, email marketing, retargeting, social and online advertising campaigns. This person will continually evolve our strategy by unlocking insights and opportunities through campaign structure, audience targeting, analytics, and creative.If you have an analytical approach and an ability to draw insights from data to inform decision making and are never satisfied with the status quo, this is the job for you. The ideal candidate is an optimist who will always keep trying, is able to pivot quickly, and is tireless in solving complex problems.About LifeStationLifeStation's goal is to measurably improve the quality of life for independent seniors and their caregivers. Our innovative products and services transform the lives of seniors and help them live safely and independently. LifeStation is one of the largest providers of medical alert monitoring services in the United States.LifeStation is serious about fostering a healthy work/life balance and time spent with the team will confirm that. Most importantly you will have the chance to surround yourself with some of the best and brightest people around.What You Will Be Doing

  • Manage paid digital acquisition channels, including but not limited to: PPC (Google/Bing), Retail (Amazon/Walmart), Retargeting, Paid Social (Facebook/Instagram) and SEO.
  • Leverage A/B testing of creatives, audiences, and other settings to continually optimize performance.
  • Measure, report and optimize daily budgets across channels.
  • Collaborate on landing page content, optimization, lead capture, and other on-site strategies that influence conversion rate. Identify opportunities to personalize the on-site experience based on audience, creative, or keyword that brought the user to the site.
  • Plan, develop and implement SEO strategies to improve our organic rankings and search traffic and report performance on an ongoing basis.
  • Maintain complete ownership of your campaigns: intimate knowledge of keywords, audiences, budget, and creative. Full understanding of performance and an unwavering commitment to constantly working toward improvement.. Requirements: What you need to be successful
    • 7+ years of experience in digital acquisition marketing. Expertise with Google/Facebook/Amazon and other major performance marketing channels.
    • Experience in managing a multi-million dollar annual marketing budget.
    • Experience sourcing and managing external agencies
    • Up-to-date, intimate knowledge of Google Ads, Google Analytics, Facebook Advertising, and LinkedIn.
    • A data-driven mentality where numbers hold more weight with you than gut feelings.
    • Track record of ability to dive deep into metrics for reporting and ability to apply findings to optimize content and timing.
    • High attention to detail and organization in all aspects of your work.
    • Exceptional data analysis skills that uncovers hidden insights to propel results forward.Why work with us
      • Competitive salary and comprehensive benefits package
      • Entrepreneurial work environment with the freedom to get things done
      • Chance to grow by working with an extremely talented team
      • Make a true impact on our company and its services with high-visibility and possibilities for career growth
      • Company outings, team building events and much moreBenefits and Perks
        • Excellent Comprehensive Insurance Coverage
        • 401(k) Retirement Savings Plan & Employer Match
        • Gym/Fitness Program Reimbursement
        • Access to Corporate Discounts
        • Company Paid Life Insurance
        • And much more---If you meet most of the criteria below and you're excited about the opportunity and willing to learn, we'd love to hear from you!LifeStation is proud to be an Equal Opportunity Employer. LifeStation provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Keywords: LifeStation, Union , Director of Performance Marketing, Executive , Union, New Jersey

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