Digital Marketing Manager

Company: Hudson Group
Location: Union
Posted on: June 25, 2022

Job Description:

Grow With Us!

Hudson is North America's leading travel retailer. For over 30 years, Hudson has met the needs and wants of travelers in more than 1,000 duty-free, duty-paid, and food & beverage stores. We could not serve our customers, landlords, and partners in airports, commuter terminals, hotels, and casinos without the continued support of our greatest assets: our team members. We are dedicated to hiring and training exceptional team members, who are committed to serving the customer as the Traveler's Best Friend. We strive to ensure we're fulfilling our team members' career potentials through training, skills-development, and career pathways - as our team members grow and succeed both personally and professionally, so does Hudson.

This Ecommerce Specialist position is for you, if you would enjoy:
Being responsible for the execution of local digital marketing campaigns to generate traffic, the identification and coordination of local promotions, and the enrichment and optimization of local product descriptions in digital channels, to strategically grow eCommerce in the US and Canada
Working closely with the VP, Digital Marketing & Operations to develop strategies that will contribute to generate traffic and online sales

Ecommerce Specialist Key Accountabilities:
Work with the VP, Digital Marketing & Operations and Global teams to implement vision, roadmaps, and program backlog of the local eCommerce strategy
Manage and grow the Reserve & Collect service offered to our travelers
Strategically grow eCommerce ahead of the market in specific location
Financial Analysis and Delivering against KPIs; review KPIs daily/weekly and report back to region on results/learnings/tactics to improve
Identify and coordinate local promotions and launch of new products within the eCommerce area
Strategic Marketing; liaise between region category managers and global digital team to develop tactics to drive conversion; liaise with region marketing to align with global in-store campaigns
Tailor portfolio of opportunities in eCommerce to local market to make it a platform for growth - including through partnerships with brands and communication initiatives
Communication/Presentation; work with external (i.e. airport) partners to develop campaigns to drive traffic
Work with global Product Owners and Product Managers to implement the local digital strategy to improve traffic acquisition, sales and conversion of the eCommerce site (incl A/B testing)
Commercial Mindset/Marketing Analysis; evaluate best sellers/most searched items/brands to determine which items to highlight on landing pages, will work as the liaison between global team and local category managers to develop content
Enrich and optimize product local descriptions in digital channels
Optimize end-to-end region-specific customer journeys by devising new solutions, services, products, or propositions
Identify and implement new opportunities throughout the customer journey to deliver high performing, agile customer interactions, and touchpoints
Technical Communication; liaise with IT (local/global, SAP and Global Digital IT) to identify ongoing technical issues with the site and process and follow up to resolution

Ecommerce Specialist Required Qualifications:
Proven knowledge of standard concepts, practices, and procedures within the retail and/ or travel industry (with a strong focus on eCommerce)
Deep understanding of the dynamics of the local market
Experience working on an eCommerce operation with entrepreneurial spirit
Deep understanding in all the commercial levers to drive performance (range, price, experience, marketing)
Demonstrable experience coordinating marketing database, email, social media, and/or display advertising campaigns
Display expertise in customer journey management, digital and communications
Experience in working with UX/UI designers to define customer experiences
Strong tech background
Commercial yet customer-first mindset with the ability to identify customer needs
3-5 years of eCommerce operations experience
Be based out of our East Rutherford, New Jersey: Toronto: or Vancouver location

Ecommerce Specialist Preferred Qualifications:
Strong background in digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
Experience in Adobe tools (e.g., Magento, marketing tools) and Google Analytics

*For immediate consideration, please include your resume.

Some of our company-offered benefits for you and your family include:
Health & Well Being: Medical/Dental/Vision Insurance
Paid Time Off
Various Personal and Parental Leave Programs
Universal Life Insurance
Retirement Programs & Matching Employee Contributions: 401K & RRSP
20% off Hudson Employee Discount
Employee Recognition & Anniversary Programs
Training, Development, and Growth Opportunities
Tuition Assistance & Scholarship Programs

For additional information on our benefits, please visit: https://www.hudsongroup.com/careers/our-perks.

Depending on the location of the position, applicants must be currently authorized to work in the United States or Canada for any employer.

Hudson is an Equal Opportunity Employer of all qualified individuals. All employment decisions are made without regard to age, race, color, religion, sex, sexual orientation, national origin, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law. We are committed to creating an inclusive workplace in which we value diversity and unique experiences, backgrounds and identities.

All offers are contingent upon successful completion and passing of background checks, reference checks, and/or employment verification results.

Note to staffing agencies: Please do not contact Hudson (including the recruitment team or any hiring managers) regarding this position with candidates. If assistance is needed in filling any position for Hudson, a member of our recruiting team will reach out directly.

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Keywords: Hudson Group, Union , Digital Marketing Manager, Executive , Union, New Jersey