Senior Director, Marketing & Customer Acquisition
Company: Christmas Tree Shops andThat!
Posted on: June 25, 2022
The Senior Director, Marketing & Customer Acquisition is
responsible for managing the relationship with our customers to
increase customer loyalty and attract new customers to Christmas
Tree Shops. This dynamic leader will leverage knowledge of the
retail industry to bring an innovative and agile approach to react
to trends in the business and align the team on the execution of
all integrated marketing activities; including email and SMS
campaigns, print events, social media marketing, in-store
activities, PR, consumer trends, loyalty programs, promotional
tracking and more.
Lead digital, integrated, in-store and loyalty marketing teams to
deliver on marketing goals, including sales, traffic, impressions,
and database acquisition.
Drive team to perform by thinking differently, being innovative,
responsive, and creative in approach to each marketing pillar.
Partner with Cross Functional Leaders, VP of Creative and Director
of Media & Tech Marketing to develop a Marketing Strategy and
Evaluate strategy and tactics by channel to assess performance.
Recognize top performances. Take partners and align the team on
initiatives that require a change in direction.
Build vendor co-op program in collaboration with Merchandising and
drive investment across channels for CTS.
Lead the acquisition of new customers by deploying hard hitting,
on-trend marketing tactics.
Drive team to surpass traffic goals by acquiring new audience and
excite existing customer base, including lookalike
Partner with Director of Media and Tech Marketing to develop
comprehensive loyalty program that drives shopper frequency, basket
size and database acquisition.
Identify seasonal trends and ensure appropriate merchandise and
categories are represented in ideal time periods across
Manage marketing budget through a thorough analysis of all
marketing efforts and collaborate with Marketing leadership and
Finance on performance to plan.
Manage external vendors, including paper manufacturers, printers,
agencies, influencers, and more.
Engage PR agency and develop long-term press communication and
Enhance CTS digital and in-store marketing approach to be
best-in-class by delivering consistent innovation into these
pillars of marketing.
Mentor, manage and motivate marketing team members to deliver on
IMPORTANT CHARACTERISTICS AND BEHAVIORS FOR SUCCESS
Results oriented with a high degree of flexibility and nimbleness.
Ability to stay laser focused on goals and objectives that deliver
results, while responding to the near-term needs of the
Excellent verbal and written communication skills, including the
ability to influence and motivate others with diplomacy and tact,
at all levels of the organization.
Ability to translate key customer insights into compelling brand
Deep understanding of digital marketing, retail promotion, PR,
in-store, loyalty, print and other aspects of marketing.
Demonstrated experience in a fast-paced environment where concepts
are introduced in the marketplace with speed.
Strong creativity and drive for testing new ideas.
Analytical skills including the ability to interpret sales and
Respond with agility to changing market conditions and flawlessly
Excellent judgment and decision-making skills; ability to work
Strong attention to detail, capable of identifying anomalies and
maintaining accurate work.
Demonstrated ability to build strong partnerships
Exhibits optimism and enthusiasm. People feel positively challenged
when working with this person. Is responsive and enjoys helping
other achieve their goals
QUALIFICATIONS AND REQUIREMENTS
Bachelor's degree with Marketing focus
Minimum of 5 years Retail Marketing experience
5+ years direct management experience preferred
The position will be a balance of work-from-home and corporate
office with periodic travel to stores and photography and video
CTS is a value brick and mortar home goods retailer with a
specialty in seasonal products. The Christmas Tree Shops experience
revolves around a trend-right, always-changing mix of merchandise
that makes each customer visit a shopping adventure of anticipation
and delight. The 50-year-old company has roots in the Northeast
with the first store located on Cape Cod, Massachusetts, and today
operates 80 stores in 20 states.
Keywords: Christmas Tree Shops andThat!, Union , Senior Director, Marketing & Customer Acquisition, Executive , Union, New Jersey
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