Senior Manager, Earned Media Marketing, The Athletic (Temporary)

Company: The New York Times
Location: New York City
Posted on: April 1, 2026

Job Description:

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. As the Temp Senior Manager, Earned Media Marketing for The New York Times' Athletic product, your primary responsibility will be to tell brand and product stories to potential users in compelling, relevant ways. You will invite curious people to learn more about The Athletic and identify opportunities to extend marketing messaging across press, influencers and organic social alongside other marketing extensions including paid and owned media. Working at the intersection of editorial, product, marketing, partnerships, events and communications, you will collaborate with a variety of teams to grow awareness and affinity for The Athletic. You will also oversee our agency partners workflow, partner alongside our in-house creative team and manage always-on and campaign brainstorming with product and marketing teams. This is a 6 month temporary position with the opportunity to extend depending on performance and evolving business needs. This is a hybrid role based in our New York City headquarters, reporting to the Director , Brand Earned Activation. You can typically expect to come into the office 3 days per week. Responsibilities: Develop below the line campaign strategies and consumer activation ideas for The Athletic product including briefing in and producing marketing activations for major sports moments and Athletic priorities. You will be directly accountable for bringing in new activation ideas that drive coverage from press outlets and external social channels, and executing them to launch. Determine cultural and consumer-facing moments and “hooks”, allowing us to reach new audiences in authentic ways. Create compelling comms strategies and develop press and social-worthy pitch ideas alongside the social and comms team. Maintain relationships with journalists and navigate spokespeople opportunities to ensure messaging and preparedness for our internal team. Collaborate with the media strategy team to build cohesive integrated plans across paid, owned and earned media. Connect and build integrated plans with our Communications, The New York Times Store and Events teams to create earned programming with PR, events and tangible (merch, collaborations) expressions of our brands and products. Design activation ideas with commercial value in partnership with The Athletic commercial team. Work with other brand marketers across brand marketing campaigns. Bring expertise for sports activation and influencer market to other marketing teams and The New York Times at large Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world. Basic Qualifications: 6 years of marketing or communications experience . You have experience directly ideating and implementing activation concepts that drive press and social results. 2 years in-house activations and external comms, including writing earned-media strategies, and building earned-first activities, ideas and real-time campaigns including: Leadership experience managing projects across creative, production, comms and measurement. Inspirational creative briefing and strategy with an eye for details across execution. Editorial judgment, understanding the landscape, ability to navigate risks and have an interest and eye on the news cycle. Experience in sport brands and products; Clear understanding and POV of how to market a sports product within the sport PR, marketing and commercial landscape Experience with the cross-section of social and earned Understanding of always-on product commsinfluencer strategies with contacts and understanding of the media landscape. Preferred Qualifications: Talent and creator expertise including contracting and organizing creator strategies for brands Experience with consumer subscription business or digital products in the past. Experience promoting events, creators/talent or partnerships for brand messaging LI-Hybrid REQ-019710 The annual base pay range for this role is between: $130,000 - $145,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here . The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here . Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site . The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at NYTapplicants@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general .

Keywords: The New York Times, Union , Senior Manager, Earned Media Marketing, The Athletic (Temporary), PR / Public Relations , New York City, New Jersey